General

Our collection of your personal information in this case is for the reasons set out below and we aim to process and hold such information on the basis of the guidelines and principles set out in this statement and in our overriding Privacy Policy Statement which applies generally to information held by us. We seek to comply fully with the provisions of the Personal Data (Privacy) Ordinance (Chapter 486) of the laws of Hong Kong.

We have created this Personal Information Collection Statement in order to demonstrate our firm commitment to your privacy and to disclose our information gathering and dissemination practices for the Ocean Park Hong Kong Web site.

Manner of Collection

We primarily collect personal information directly by requesting that you complete forms or questionnaires, and also in connection with provision of services to you at your request.

We may also collect information regarding your internet protocol address, browser type, domain name and access time.

Type of Information

We may request different categories of personal information in various parts of this website, depending on the nature of the requests or requirements of the services offered. The categories of personal information we collect may include your name, age, title, position, address, telephone number (including mobile and fax numbers) and email address. The personal information may also relate to other persons relevant to the information or services you have requested and such as, for example, your children or other family members, if you purchase products or services. The provision of personal data or any information is voluntary, but any failure to supply all information requested may result in us being unable to process your requests fully or at all.

Use of Your Information

We will process the collected information to provide certain services to you, including but not limited to the purchase of Ocean Park tickets and applications for education programmes/activities of Ocean Park Academy Hong Kong and for SmartFun Annual Pass Memberships and matters relating to the administration of the same. Our site also uses various other types of forms for guests to request information, services, to enter contests, play games and to send e-mails, e-cards of preferred pages to friends. Contact information collected from you may be used to send promotional materials and information to you. If data collected is to be displayed at a later date e.g. contest winners details, due care will be given to anonymize it and to advise you in advance. Users may opt-out of receiving future mailings. Demographic information is used to tailor your experience at our site, showing content of interest, and displaying the content according to your preferences. This information is shared with advertisers on an aggregate basis. In addition, we may use the collected information for our internal statistical research and analysis. We may also use the collected information for the marketing of our products and services (unless you opt out of receiving such information or choose by contacting us at any later date, not to receive any marketing communications).

We may also use your Internet Protocol address to help diagnose problems with our server, and to administer our Web site. Your Internet Protocol address is used to help identify you and to gather broad demographic information.

Disclosure of Your Information

We value all personal information received and do our best to maintain its privacy. Except with your prior consent or as required by law, we will not transfer or disclose your personal information to any third party except as stated below:- our subsidiaries, associated companies and/or business associations;

required to enable us to provide, or assist us in providing, the services you have requested;

unless you have chosen not to receive marketing communications, our marketing communications and operations partners with whom we share information for the purpose of providing you with special offers and information;

any person under a duty of confidentiality to us; and

any person to whom we are required to make disclosure under any law or court order applicable in or outside Hong Kong. You should note that as we have no control over the acts of any third party, the privacy protection stated in this Statement ceases to apply to any information which has been disclosed to a third party in accordance with its policy. We endeavour to deal only with responsible third parties but assume no responsibility for the privacy protection provided by such third parties.

Data Retention

Personal information you provide to us will be retained only for such period as may be necessary for the carrying out of the purposes referred to in this Statement or as otherwise specified at the time of collection.

Security

We will use such secured encryption systems as are appropriate for the collection of your personal information over the internet, based on the type of information being collected. Unfortunately no security measures are 100% secure and it is possible that others may intercept the information you are sending.

We will also take such steps as are appropriate to ensure the security of that information while it is held by us. This will include password protection and other electronic security methods as well as physical security methods, where appropriate, to help ensure that the information can only be accessed by our authorized employees, which employees shall be made aware of the terms of this Statement and our duties to you under this Statement. Changes of Our Online Privacy Policy

We reserve the right to change our online privacy policy and this Personal Information Collection Statement. However, we shall not do so without posting those changes on our website. If at any point we decide to use personal data in a manner different from that stated at the time it was collected, we will notify you via email or by posting a prominent notice on our Web site thirty days prior to implementing the change. Your express consent will be needed before we use your personal data in this different manner.

Data Access and Correction

You are entitled to access any personal data we hold about you, and if applicable to correct or update it. You also have the right to request details of our privacy policy and the type of personal data we hold.

If you wish to exercise any such right, please send an e-mail to gr@oceanpark.com.hk or write to:

Ocean Park Hong Kong

Ocean Park, Aberdeen, Hong Kong

Telephone : (852) 2552 0291

Facsimile : (852) 2873 5584

We have the right to charge a reasonable fee for processing a data access request.