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Ocean Park and Nestle Join Hands to Launch Limited-Edition Signature Ice Cream Bars

2006-07-16

(Hong Kong, 16 July, 2006) The Ocean Park brand can now be found on another family favorite – the ice cream bar, as Ocean Park collaborated with Nestle, one of the world’s largest food product manufacturers, on a signature line of ice cream bars, comprising the chocolate Sea Lion Ice Cream Bar, and the strawberry Dolphin Ice Cream Bar. This cross-over marks a new milestone in Ocean Park’s ongoing efforts to develop strategic partnerships that can further its brand presence in new markets.

Under this collaboration, Nestle will become Ocean Park’s official ice cream provider.

Both flavours of the signature ice cream bars are available at Ocean Park, while the chocolate Sea Lion Ice Cream Bar is sold exclusively at 7-Eleven, and the strawberry Dolphin Ice Cream Bar can be found at Circle-K.

“Our partnership with Nestle is an important step for Ocean Park’s strategic business development, and will allow both parties to leverage on two strong brand names. Such business partnerships are valuable and mutually beneficial, and help to broaden our reach to more consumers. As Hong Kong’s most loved theme park, we hope our guests will enjoy both Ice Cream Bars, as the products add another fun element to the overall park experience. We are very happy with this opportunity to combine our entertainment expertise with Nestle’s food and beverage experience in creating this family favorite,” said Mr. Tom Mehrmann, Chief Executive of Ocean Park.

“Ocean Park holds a special place in the hearts of Hong Kong people and Nestle is very pleased with this partnership with Ocean Park, and we value this opportunity to strengthen our relationship with consumers in Hong Kong. It’s a perfect match between cutting-edge entertainment providers and a world leader in food services,” said Mr. Finn Hinze, Deputy Manager - Ice Cream & Chilled Business (Hong Kong), Nestle Hong Kong Limited.

 The launch of the limited-edition Sea Lion Ice Cream Bar and Dolphin Ice Cream Bar is the first time Ocean Park is lending its branding to signature retail items outside the Park. From 12 July 2006 through to 28 February 2007, customers who purchase the Ocean Park ice cream bars can present the wrapper to get a 12% discount on daytime admission to Ocean Park and 10% off on purchases at Ocean Park retail outlets.

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About Ocean Park
Ocean Park is Hong Kong’s unique home-grown theme park with a heritage of delivering family fun and fond memories. Since its opening in January 1977 as a non-profit organization, Ocean Park has developed itself to be a world-class attraction connecting people with nature, and recognized for its animal husbandry, research and relationship with the community. Over 76 million people have visited Hong Kong's premier park since its inception and Ocean Park has remained committed to offer adults and children experiences that blend entertainment with education and conservation.