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Ocean Park Seizes Opportunities in Launch of Guangzhou-Shenzhen-Hong Kong Express Rail Link and Hong Kong-Zhuhai-Macao-Bridge

2018-08-21

The Park strengthens promotions in the Mainland with introduction of cross border travel packages

With the Hong Kong section of the Guangzhou-Shenzhen-Hong Kong Express Rail Link (XRL) and the Hong Kong-Zhuhai-Macao Bridge (HZMB) soon to open for service, Ocean Park today announced three new travel packages that combine transportation and admission tickets, as well as a special ticket for visiting Ocean Park twice in six months to make visits to Ocean Park more convenient than ever for guests from the Mainland. The Park has also set up a Shenzhen representative office and further stepped up promotion efforts in South China and the Greater Bay Area.
 
“The opening of the Hong Kong-Zhuhai-Macao Bridge and the Guangzhou-Shenzhen-Hong Kong Express Rail Link will provide convenient connections for second-tier cities along the XRL line and make it easier for a growing number of Mainland visitors to visit Hong Kong,” said Matthias Li, Ocean Park’s Chief Executive. “As an important attraction in Hong Kong, Ocean Park will benefit from the increase in overall visitor arrivals. Currently, the ratio between the Park’s local guests and those from the Mainland and overseas is about 4:4:2. Among visitors from Guangdong, there are more visitors from Guangzhou and Shenzhen. Travelling by high-speed rail has always been popular among Mainland citizens. We believe that following the launch of the XRL Hong Kong section, more visitors from first and second-tier cities along the XRL will consider visiting Hong Kong, especially from cities that are within a six-hour XRL trip from Hong Kong.”
 
Li added, “Ocean Park is dedicated to expanding its most important sources for Mainland tourists visiting under the Individual Visit Scheme – the southern and central parts of China – via the launch of HZMB and the XRL. As the XRL significantly shortens travel time on land between Hong Kong and Guangzhou as well as Shenzhen, this makes the Park more accessible for a large population of consumers with high consumption power from these two cities. In addition, we also expect a growing number of visitors from Fuzhou, Xiamen, Changsha, Wuhan and other cities. We are actively looking for ways that allow visitors to travel easily and directly from HZMB and the West Kowloon station of XRL to Ocean Park. Moreover, the opening of the Hong Kong Ocean Park Marriott Hotel will turn Ocean Park into an urban resort destination. As Mainland visitors enjoy short haul trips, the hotel will offer convenient accommodation options for those who plan to stay in Hong Kong for a few days, thus extending their stay in Ocean Park and increasing their spending.”
 
Ocean Park has established representative offices in Beijing, Shanghai, Guangzhou and Chengdu, with the most recent addition of a Shenzhen office to support marketing efforts in South China and the Greater Bay Area. Besides strengthening ties with the local industry, the representative offices also promote a variety of travel products, including leisure travel, MICE (meetings, incentives, conferences and exhibitions), student education tours and more. Since last year, Ocean Park has organised briefings for travel agencies in several Guangdong cities, including Shantou, Zhongshan, Zhanjiang, Maoming and Yangjiang, to introduce the Park’s offers and promotions related to the XRL and HZMB. The Park will continue to organise trade briefings to promote related travel products in Guangzhou, Shenzhen, Zhuhai, Guiyang, Fuzhou and other cities within the Greater Bay Area and along the XRL in coming months.
 
At the same time, in order to raise awareness in visiting Ocean Park, the Park has launched a series of large-scale advertising campaigns in Shenzhen and Guangzhou starting from June this year, including collaboration with celebrity kids for video filming and production of subway billboards; digital advertisements on social media channels such as Weibo and Wechat, travel portals and online TV channels; as well as collaboration with famous KOLs (key opinion leaders) and bloggers in China. The advertising campaigns aim to increase interest in visiting Ocean Park among the Mainland public. Furthermore, in response to the development of the XRL and HZMB, several roadshow events have been held in major malls in Guangzhou, Shenzhen, Zhongshan and Foshan, allowing the Park’s mascots to greet and interact with the public directly. The Park has also joined hands with Authentic Tea House of The Coca-Cola Company to launch a joint promotion in Guangzhou, Foshan and Shaoguan during July and August 2018 to promote Ocean Park Summer Carnimal through interactive mobile games as well as promotional channels offered by 2,000 supermarkets and convenience stores.